:root {
  --bg: #FFFFFF;
  --ink: #2A2E32;
  --muted: #5A6168;
  --line: #E4E7EA;
  --accent: #B4232D;
  --accent-dark: #8F1B24;
  --accent-soft: #F8E9EA;
  --charcoal: #2A2E32;
  --charcoal-deep: #1A1D20;
  --soft: #F4F5F6;
  --font: "Source Sans 3", system-ui, -apple-system, sans-serif;
  --display: "Fraunces", Georgia, "Times New Roman", serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  background: var(--bg);
  line-height: 1.65;
  font-size: 1.0625rem;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--accent-dark); }
a:hover { color: var(--accent); }

.skip {
  position: absolute; left: -9999px; top: auto;
}
.skip:focus {
  left: 1rem; top: 1rem; z-index: 100;
  background: #fff; padding: 0.5rem 1rem; border: 2px solid var(--accent);
}

/* ——— Header (not sticky twin) ——— */
.site-header {
  border-bottom: 1px solid var(--line);
  background: var(--bg);
}
.site-header-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 1rem 1.5rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.25rem;
}
.brand-logo { line-height: 0; text-decoration: none; }
.brand-logo img { height: 84px; width: auto; }
@media (min-width: 900px) { .brand-logo img { height: 104px; } }
.header-right {
  display: flex;
  align-items: center;
  gap: 1.5rem;
}
.header-nav {
  display: none;
  gap: 1.5rem;
}
@media (min-width: 860px) { .header-nav { display: flex; } }
.header-nav a {
  text-decoration: none;
  color: var(--muted);
  font-weight: 600;
  font-size: 0.92rem;
  letter-spacing: 0.01em;
}
.header-nav a:hover { color: var(--ink); }

.btn {
  display: inline-flex; align-items: center; gap: 0.35rem;
  text-decoration: none; font-weight: 700;
  padding: 0.8rem 1.2rem;
  border-radius: 2px;
  transition: background .15s, color .15s, border-color .15s;
  border: 1px solid transparent;
  font-size: 0.95rem;
}
.btn-primary { background: var(--accent); color: #fff; border-color: var(--accent); }
.btn-primary:hover { background: var(--accent-dark); border-color: var(--accent-dark); color: #fff; }
.btn-ghost { background: transparent; color: #fff; border-color: rgba(255,255,255,0.55); }
.btn-ghost:hover { border-color: #fff; color: #fff; background: rgba(255,255,255,0.08); }
.btn-outline { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-outline:hover { border-color: var(--accent); color: var(--accent-dark); }
.btn-sm { padding: 0.55rem 0.95rem; font-size: 0.88rem; }
.btn-light { background: #fff; color: var(--accent); border-color: #fff; }
.btn-light:hover { background: var(--accent-soft); color: var(--accent-dark); }

/* ——— Hero: full-bleed charcoal, editorial ——— */
.hero {
  background: var(--charcoal-deep);
  color: #fff;
  position: relative;
  overflow: hidden;
}
.hero::after {
  content: "";
  position: absolute;
  right: -8%;
  top: -20%;
  width: 55%;
  height: 140%;
  background: linear-gradient(135deg, transparent 40%, rgba(180,35,45,0.22) 100%);
  pointer-events: none;
}
.hero-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 4.5rem 1.5rem 4.75rem;
  position: relative;
  z-index: 1;
}
.hero-kicker {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #E8A0A5;
  margin: 0 0 1.35rem;
}
.hero h1 {
  font-family: var(--display);
  font-weight: 550;
  font-size: clamp(2.6rem, 6.2vw, 4.6rem);
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin: 0 0 1.5rem;
  max-width: 16ch;
}
.hero-lede {
  font-size: clamp(1.1rem, 2vw, 1.28rem);
  line-height: 1.55;
  color: rgba(255,255,255,0.78);
  max-width: 36rem;
  margin: 0 0 2rem;
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem;
  align-items: center;
  margin-bottom: 2.75rem;
}
.hero-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem 1.75rem;
  padding-top: 1.75rem;
  border-top: 1px solid rgba(255,255,255,0.14);
  font-size: 0.88rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.62);
}
.hero-meta span::before {
  content: "";
  display: inline-block;
  width: 6px; height: 6px;
  background: var(--accent);
  border-radius: 50%;
  margin-right: 0.55rem;
  vertical-align: middle;
}

/* ——— Contrast strip ——— */
.contrast-band {
  background: var(--accent);
  color: #fff;
}
.contrast-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 2.4rem 1.5rem;
  display: grid;
  gap: 1.5rem;
}
@media (min-width: 900px) {
  .contrast-inner {
    grid-template-columns: 1fr 1.15fr;
    align-items: center;
    gap: 3rem;
  }
}
.contrast-label {
  font-family: var(--display);
  font-size: clamp(1.45rem, 2.8vw, 1.95rem);
  font-weight: 550;
  line-height: 1.2;
  margin: 0;
  letter-spacing: -0.02em;
}
.contrast-copy {
  margin: 0;
  font-size: 1.05rem;
  line-height: 1.55;
  color: rgba(255,255,255,0.92);
}
.contrast-copy strong { color: #fff; font-weight: 700; }

/* ——— Trust strip (dense) ——— */
.trust-strip {
  background: var(--soft);
  border-bottom: 1px solid var(--line);
}
.trust-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 1.35rem 1.5rem;
  display: grid;
  gap: 1rem;
}
@media (min-width: 720px) {
  .trust-inner { grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
}
.trust-item {
  display: flex;
  gap: 0.75rem;
  align-items: flex-start;
}
.trust-mark {
  flex-shrink: 0;
  width: 2rem; height: 2rem;
  border: 1.5px solid var(--accent);
  color: var(--accent);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--display);
  font-weight: 600;
  font-size: 0.85rem;
}
.trust-item strong {
  display: block;
  font-size: 0.95rem;
  margin-bottom: 0.15rem;
  color: var(--ink);
}
.trust-item span {
  font-size: 0.88rem;
  color: var(--muted);
  line-height: 1.4;
}

/* ——— Sections common ——— */
.section-pad {
  max-width: 1180px;
  margin: 0 auto;
  padding: 4.5rem 1.5rem;
}
.section-label {
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 0.75rem;
}
.section-title {
  font-family: var(--display);
  font-weight: 550;
  font-size: clamp(1.9rem, 3.5vw, 2.75rem);
  line-height: 1.12;
  letter-spacing: -0.025em;
  margin: 0 0 1rem;
  color: var(--ink);
}
.section-intro {
  color: var(--muted);
  font-size: 1.1rem;
  max-width: 38rem;
  margin: 0 0 2.5rem;
}

/* ——— Vertical trajectory timeline ——— */
.timeline-section {
  background: var(--bg);
}
.timeline {
  list-style: none;
  margin: 0;
  padding: 0;
  position: relative;
}
.timeline::before {
  content: "";
  position: absolute;
  left: 1.35rem;
  top: 0.5rem;
  bottom: 0.5rem;
  width: 2px;
  background: linear-gradient(to bottom, var(--accent), var(--line));
}
@media (min-width: 800px) {
  .timeline::before { left: 3.25rem; }
}
.phase {
  position: relative;
  padding: 0 0 3rem 3.75rem;
  display: grid;
  gap: 0.65rem;
}
@media (min-width: 800px) {
  .phase {
    padding-left: 7.5rem;
    grid-template-columns: 8rem 1fr;
    gap: 1.5rem 2rem;
    align-items: start;
  }
}
.phase:last-child { padding-bottom: 0; }
.phase-num {
  position: absolute;
  left: 0;
  top: 0;
  width: 2.75rem;
  height: 2.75rem;
  background: var(--accent);
  color: #fff;
  font-family: var(--display);
  font-weight: 600;
  font-size: 1.15rem;
  display: flex;
  align-items: center;
  justify-content: center;
  border: 3px solid var(--bg);
  box-shadow: 0 0 0 1px var(--accent);
}
@media (min-width: 800px) {
  .phase-num {
    width: 4rem;
    height: 4rem;
    font-size: 1.55rem;
    left: 1.25rem;
  }
}
.phase-name {
  font-family: var(--display);
  font-size: clamp(1.35rem, 2.2vw, 1.7rem);
  font-weight: 550;
  margin: 0.2rem 0 0;
  letter-spacing: -0.02em;
  color: var(--ink);
}
@media (min-width: 800px) {
  .phase-name { margin-top: 0.65rem; }
}
.phase-body h3 {
  font-size: 1.05rem;
  font-weight: 700;
  margin: 0 0 0.45rem;
  color: var(--ink);
}
.phase-body p {
  margin: 0;
  color: var(--muted);
  max-width: 40rem;
}
.phase-tag {
  display: inline-block;
  margin-top: 0.75rem;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-soft);
  padding: 0.3rem 0.65rem;
}

/* ——— Editorial "voor wie" ——— */
.editorial {
  background: var(--charcoal);
  color: #fff;
}
.editorial .section-label { color: #E8A0A5; }
.editorial .section-title { color: #fff; }
.editorial-grid {
  display: grid;
  gap: 2.5rem;
}
@media (min-width: 900px) {
  .editorial-grid {
    grid-template-columns: 1fr 1.1fr;
    gap: 4rem;
    align-items: start;
  }
}
.pullquote {
  font-family: var(--display);
  font-size: clamp(1.55rem, 3vw, 2.15rem);
  font-weight: 550;
  line-height: 1.25;
  letter-spacing: -0.02em;
  margin: 0;
  color: #fff;
  border-left: 3px solid var(--accent);
  padding-left: 1.35rem;
}
.pullquote cite {
  display: block;
  margin-top: 1.1rem;
  font-family: var(--font);
  font-style: normal;
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.5);
}
.editorial-col {
  font-size: 1.05rem;
  color: rgba(255,255,255,0.78);
  max-width: 36rem;
}
.editorial-col p { margin: 0 0 1.1rem; }
.editorial-col p:last-child { margin-bottom: 0; }
.audience-list {
  list-style: none;
  margin: 1.75rem 0 0;
  padding: 0;
  display: grid;
  gap: 0.85rem;
}
.audience-list li {
  padding: 0.95rem 1.1rem;
  background: rgba(255,255,255,0.06);
  border-left: 2px solid var(--accent);
}
.audience-list strong {
  display: block;
  color: #fff;
  font-size: 0.98rem;
  margin-bottom: 0.2rem;
}
.audience-list span {
  font-size: 0.9rem;
  color: rgba(255,255,255,0.65);
  line-height: 1.4;
}

/* ——— Why long-term ——— */
.why-section {
  background: var(--soft);
}
.why-grid {
  display: grid;
  gap: 1.25rem;
}
@media (min-width: 800px) {
  .why-grid { grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
}
.why-card {
  background: #fff;
  border-top: 3px solid var(--accent);
  padding: 1.6rem 1.4rem 1.5rem;
}
.why-card h3 {
  font-family: var(--display);
  font-weight: 550;
  font-size: 1.35rem;
  margin: 0 0 0.55rem;
  letter-spacing: -0.015em;
}
.why-card p {
  margin: 0;
  color: var(--muted);
  font-size: 0.98rem;
}

/* ——— CTA band ——— */
.cta-band {
  background: var(--accent);
  color: #fff;
}
.cta-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 4rem 1.5rem;
  display: grid;
  gap: 1.75rem;
}
@media (min-width: 800px) {
  .cta-inner {
    grid-template-columns: 1.4fr auto;
    align-items: center;
    gap: 2.5rem;
  }
}
.cta-inner h2 {
  font-family: var(--display);
  font-weight: 550;
  font-size: clamp(1.8rem, 3.2vw, 2.5rem);
  line-height: 1.15;
  letter-spacing: -0.025em;
  margin: 0 0 0.75rem;
}
.cta-inner p {
  margin: 0;
  font-size: 1.05rem;
  color: rgba(255,255,255,0.9);
  max-width: 36rem;
}
.cta-actions {
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}
.cta-actions .btn { justify-content: center; white-space: nowrap; }

/* ——— Footer ——— */
.site-footer {
  background: var(--charcoal-deep);
  color: rgba(255,255,255,0.7);
  font-size: 0.92rem;
}
.footer-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 3rem 1.5rem 1.5rem;
  display: grid;
  gap: 2rem;
}
@media (min-width: 800px) {
  .footer-inner { grid-template-columns: 1.4fr 1fr 1fr; gap: 2.5rem; }
}
.site-footer .brand-logo img { height: 44px; filter: brightness(0) invert(1); opacity: 0.92; }
.site-footer strong { color: #fff; display: block; margin-bottom: 0.65rem; font-size: 0.88rem; letter-spacing: 0.04em; text-transform: uppercase; }
.site-footer p { margin: 0.5rem 0 0; line-height: 1.5; }
.site-footer ul { list-style: none; margin: 0; padding: 0; }
.site-footer li { margin: 0.35rem 0; }
.site-footer a { color: rgba(255,255,255,0.75); text-decoration: none; }
.site-footer a:hover { color: #fff; }
.legal {
  max-width: 1180px;
  margin: 0 auto;
  padding: 1.25rem 1.5rem 2rem;
  border-top: 1px solid rgba(255,255,255,0.1);
  font-size: 0.82rem;
  color: rgba(255,255,255,0.45);
  line-height: 1.5;
}
.legal a { color: rgba(255,255,255,0.55); }
.legal a:hover { color: #fff; }

@media (max-width: 559px) {
  .hero-inner { padding: 3.25rem 1.25rem 3.5rem; }
  .section-pad { padding: 3.25rem 1.25rem; }
}